While visual design elements and first impressions matter in web design, it’s the subsequent User’s Experience (UX) that will make or break the platform. In the age of an endless number of websites, eCommerce stores and blogs, differentiating your next project by its design quality is quite the challenge.
According to G2 Learning Hub, 38% of people will stop interacting with a website if its content or layout is unappealing. In addition, 82% of users feel positive about a company if they find meaningful custom content upon arriving at the landing page.
This showcases a trend that requires web design to be centered on the facilitation of quality content and not visual design for the sake of visuals. Having said that, how can you make your next web design project more content-friendly in the effort to convert new leads for your client?
Advantages of Content-First Website Design
It’s important to understand the value behind content-centric web design before we tackle the methodology behind the question. Web design is inherently centered on the end-user, wherever that user may be in the world. As such, web design should aim to be as clear, intuitive, and user-friendly as possible to facilitate interactivity.
Thus, content, as the primary reason for the website’s existence, should be made available to the potential visitor in as few clicks as possible. Presenting the visitors with quality content by placing it before web design in your creative solution will have positive effects on the final product’s appeal:
- Increased traffic and conversion rates
- Higher content engagement and brand advocacy
- Better competitive positioning in the client’s industry
Coordinate with your Client
The most effective way to get your website design project underway is to discuss goals with your client. Mainly, what types of content and services will they focus on in the future? This discussion will allow you to pinpoint the direction of your project more efficiently than by simply relying on web design trends.
Additionally, you might want to get information on your client’s content marketing plans to determine how prominent it should be on the landing page. While some businesses reserve the landing page for sales offers, others like to open the visitors’ interaction by introducing blog posts and case studies. Get a pulse for your client’s needs before any website design work is done and the final product will be that much better for it.
Responsive Design Matters
One of the primary ways in which you can enable a variety of users to enjoy your client’s content online is through responsive web design. In essence, responsive design revolves around making sure that different displays (and browsers) can access the website in its original form.
This is an important addition to modern design solutions since a large number of users rely on mobile phones, tablets, and other smart devices. By introducing responsive scaling, the content on your client’s website will be clearly viewable by a much larger demographic. Furthermore, it will improve the site’s overall SEO due to its higher accessibility factor, making it a win-win for everyone.
Choose the Right Theme
While WordPress may be a popular and flexible CMS to use as a baseline for your web design project, the right theme is always welcome. While some themes emphasize visuals and carousel elements, others place written content and internal links front-and-center for the visitors’ convenience.
Choose a WordPress theme that reflects not only your client’s business portfolio and philosophy but also one which will make content easier to access. Combined with original and creative written content, your web design project will shine with new-found life thanks to a professional WordPress theme added to it.
We’ve talked about multi-platform accessibility before, but it’s worth driving the point home when it comes to accessibility. Smart devices and computers with smaller displays will unavoidably experience problems with certain typographic solutions.
It’s important to take that fact into consideration when choosing your set of fonts through platforms such as Google Fonts. Certain lettering combinations may not be ideal for increased accessibility, and if you add localization and especially with potential multilingual UI in the mix. Essentially, it’s good to rely on the best research paper writing sites in addition to platforms such as Readable when choosing your typography.
Content-First Design (Conclusion)
It’s easy to conclude that website design should be centered on UX first and foremost in order to accommodate for as many different user demographics. Approach each design project with the mindset of a problem-solver and look for ways in which you can help users reach relevant content smoothly. Aim for design solutions and WordPress themes that emphasize content over flashy visuals and your client’s user base will be thankful for it.
Leona Henryson is a freelance writer and UX designer. Also, she is a contributing author for various blogs. When Leona is not writing or designing, she is trying to balance her many hobbies.Learn more about