Search engines are becoming more and more popular, with users looking for quicker and easier access to information. According to a recent study, voice search usage is on the rise. This means that people are increasingly using search engines in order to find information by speaking aloud. This trend is likely due to the increasing availability of smartphones with voice search capabilities, as well as the growing popularity of virtual assistants like Google Voice Assistant, Siri, Cortana, Amazon, etc.
So, it is time to learn what you need to know about voice search in SEO. In this article, we will discuss four tips that help you optimize your website for voice search.
1. What is Voice Search
Voice search is a feature that allows users to search the Internet, web pages, or applications using voice commands instead of keyboards.
To optimize your website for voice search, you first need to understand how it works. When a user searches for information using their voice, the search engine sends the request to the website server. The server then looks for any content that refers specifically to the same subject. If the content is found, the server returns it to the user’s browser as if they were clicking on a link.
2. Why SEO for voice search is important
The way that people search on the internet is changing. Voice search has made things more convenient for users. People find it easier and faster to use voice search. Many people feel that searching for information with their voice is more efficient than using the keyboard, especially when their hands are busy or they are in a hurry. Moreover, this technology allows people with disabilities or who are illiterate to access information just like everyone else.
In addition, surveys revealed that users use voice search more when they are alone and it is more popular among adolescents. This can affect you more, for example, if your business is targeting that specific audience. You can find a detailed post for voice search statistics for 2022 in BloggingWizard.
Who wouldn’t want accurate results to the question “Where can I find cocktails near me”? Since voice search is becoming favored, it is crucial that your website is optimized for it. Every website should follow today’s requirements. Voice search optimization will help you increase visitor engagement and conversion rates to greater visibility. Your website will appear in more results and the users will be satisfied because they will get the answer they were searching for. Last, you may also save money that you would give on advertising or marketing campaigns since you would have increased your position in search results.
3. How to optimize your site for Voice Search
In SEO you can use various techniques, including keyword research and placement, on-page optimization, and link building. By improving your website position in SERPs, you can increase traffic and engegement to your site.
Web optimization techniques that are specific to voice search should be employed in order to improve the chances of your website being found by voice searchers. These measures will help optimize your site for keywords that are associated with vocal queries.
We list some tips below for the question “How to optimize my website for voice search”.
3.1 Use the Right Keywords
In improving your website for voice search, the most vital is to use the right keywords. So, make sure your keywords are relevant to your content and target a specific audience.
A whole phrase or more “natural” keywords are appropriate for voice search. The users usually ask something or will use a whole phrase on voice search. Some natural keywords and questions that may be beneficial to include in your website include whole phrases. Don’t forget that using keywords that start with “how”, “what”, “why”, etc will help you get the meaning of what people usually search more easily. Additionally, many search engines favor keyword-rich phrases over single words. So, including multiple relevant keywords within a given phrase can help improve your website ranking.
3.2 Optimize Your Content
Secondly, ensure that your content is well written and comprehensive. You have to use smaller sentences and representative titles. The text should be easy to read and understand by using clear and concise language, organized content, and easy to navigate menus.
Additionally, you should use images and videos that are relevant to your content. These will help people see what you are talking about more easily and improve the overall user experience on your website.
3.3 Use schema markup
Most voice search engines understand schema markup, so it is essential for search engine crawlers, which will index your content and rank it higher in future searches. Schema markup is metadata that can help search engines understand your site better, such as its purpose and how people might use it. For example, use headings and lists to break up complex information into easy-to-understand chunks. There are also plugins that you can add schema markup to your content.
3.4 Improve Website Speed
Another basic factor for SEO is that your website is as fast as possible so that it does not slow down users’ experience. You can optimize your website for speed using various methods, such as using a content delivery network (CDN), image optimization, or caching resources. You can find a guide here on the ways you can speed up your website further.
Voice search is a growing priority for businesses. By optimizing your website for voice search, you take advantage of increasing traffic and engagement to your website. These were the best practices you can follow to succeed in voice search results.