All webpages need the correct keywords to rank high in the search engine results (SERPs). But how sure can you be about the right keywords you’re thinking? Some tools help you search and find the most effective keywords for your website to improve your search engine rankings. So, in this article, we will inform you about the best keyword tracker tools and why you need them to boost your SEO.

What is a keyword tracking tool?

A keyword tracker is your digital compass in the world of search engines. It’s a smart tool designed to monitor the performance of specific keywords. This helps you understand how they fare in the ever-changing landscape of online searches. With a keyword tracker, you can check the rankings of your chosen keywords on different search engines, such as Google, Bing, or Yahoo. It provides valuable insights into how your website or content is positioned in search engine results pages (SERPs).

By monitoring keyword rankings, you can identify trends, track progress, and refine your search engine optimization (SEO) strategies. You can see which keywords bring the most traffic to your site and adjust your content or marketing efforts accordingly. Keyword trackers also allow you to monitor your competitors’ keyword rankings, giving you a competitive edge. You can identify keywords your competitors target and analyze their performance to inform your keyword strategy.

In addition to tracking rankings, some keyword trackers provide additional features. Some are keyword research, search volume data, keyword suggestions, and competitor analysis. These tools can help you discover new keyword opportunities and optimize your content for better visibility.

Why do you need to use keyword research tools?

Imagine embarking on a treasure hunt without a map. That’s what navigating the online world without a keyword tracker feels like. Here are a few compelling reasons why you need to use one:

  • Visibility Boost: A keyword tracker tool ensures your chosen keywords are like shining beacons on the vast ocean of the internet. So, it makes your content more visible to those seeking what you offer. These tools are your best companion in SEO because they help you find keywords and search keywords that are popular during this period.
  • Strategic Insights: It’s not just about being seen; it’s about knowing what works. These tools provide valuable insights into the performance of your keywords, helping you fine-tune your content strategy for maximum impact.
  • Competitive Edge: In the digital arena, staying ahead is the name of the game. A keyword tracker tool lets you monitor your competitors, understand their strategies, and stay a step ahead.
  • Adaptability: The online landscape is as dynamic as it gets. What works today might not work tomorrow. A keyword tracker tool helps you adapt to changing trends by keeping you informed about the effectiveness of your chosen keywords over time.
Keyword research tools
Optimize your website’s SEO.

The 4 best keyword tracker tools

Now that we’ve established the importance of these tools let’s explore the top players in the keyword research game:

Google Keyword Planner

The heavyweight champion, directly from the search engine giant. It is not only a keyword research tool. It provides precise insights into keyword trends and search volumes, making it an essential tool for any digital strategist. With its intuitive interface and insights straight from the search engine oracle, it’s the go-to tool for uncovering the most potent keywords. This powerhouse not only reveals search volumes and trends but also suggests new keyword possibilities. This makes it an invaluable weapon in the arsenal of digital strategists aiming for SEO professionalism.


Known for its comprehensive features, Ahrefs not only tracks keywords but also offers a plethora of SEO tools. Ahrefs goes beyond keyword tracking, offering a treasure trove of features for digital adventurers. With its robust backlink analysis, site audit capabilities, and competitor insights, Ahrefs transforms into a digital compass guiding users through the intricacies of online landscapes. All in all, It’s not just a keyword tracker; it’s a comprehensive toolkit for those seeking to conquer the peaks of search engine supremacy.


A favourite among marketers, SEMrush is a versatile tool that not only tracks keywords but also offers competitor analysis, backlink tracking, and even advertising insights. It’s an all-in-one solution for those serious about conquering the online realm. It’s an SEO toolkit for digital marketers, providing an effective solution. With its intuitive interface and extensive features, SEMrush equips you not just with data but with the strategic insights needed to outmanoeuvre the competition and ascend the SEO summit.


Moz is a serious player in the keyword-tracking arena. With features like Keyword Explorer, it provides in-depth insights to help you choose the most effective keywords for your content. Moz is renowned for its accuracy and user-friendly interface, making it a favourite among digital explorers. Moreover, with insights into keyword difficulty, organic CTR, and priority scores, this popular keyword tool ensures you make informed decisions on your journey to the coveted heights of search engine visibility. In the digital marketing landscape, Moz is a reliable companion, always ready to illuminate the path to SEO excellence.


A keyword tracker tool is your secret weapon in the digital battlefield. Whether you’re a seasoned digital marketer or just dipping your toes into the online waters, using the right keyword tracker can make all the difference in your quest for online visibility and success. Many other remarkable tools can make you a keyword specialist. Choose wisely, track diligently, and watch your online presence soar to new heights.

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