Every new year, all designers look for new web design trends. But what are these trends, how are they determined, and what would be the 10 top web design trends in 2023? Let’s try to dig into these together in this article.
Web design trends denote the ever-changing styles and practices in website creation and production. These include layout styles, colour schemes, typography, user interface elements, and user experience design. Web design fads can also have new technologies and tools to create and enhance websites. They are constantly evolving as new technologies emerge and user expectations change.

How are these determined?

Web design is to create interfaces that allow users to interact with a website or web application. This includes designing the look and feel of the interface and coding with front-end design languages and technologies. In short, web design is the application of graphic design to websites. It includes the usage of typeface, colours, animations, layout, media, and more. Fonts, colours, and animation effects can be a trend that catches the eye. Various factors, including technological advances, changes in user behaviour and preferences, and the emergence of new design tools and techniques, determine every year’s website design.

Technology plays a significant role in shaping these trends. As new technologies, such as HTML5, CSS3, and JavaScript, become widely adopted. Designers begin using them to create new and innovative designs. Changes in user behaviour and preferences also influence the latest web design trends. Users’ expectations for design and functionality change as they become more accustomed to using the internet and interacting with websites, so designers must stay current with user preferences to create compelling websites and improve user engagement. Finally, the advent of novel design tools and methods impacts a website’s design. As new software and platforms become available, more users can create unique designs that were previously difficult to think of or achieve. Overall, the latest web design trends are determined by combining these and other factors, with designers constantly experimenting with new ideas and technologies to create the best websites for their users.

Why should web designers follow web design trends?

There are several reasons why anyone who designs websites might choose to pursue web design tendencies:

User Expectations

Design style trends reflect changes in user behaviour and preferences. By following trends, designers can ensure that their websites meet the expectations of their users, making them more likely to engage with the site. User experience and satisfaction are always priorities in web design.

Staying Current

Keeping up with new web design trends helps designers stay current. It allows them to stay informed about new technologies, design techniques, and best practices, which can help them create better websites.


Following web design trends can help designers think creatively and develop new and innovative designs in their careers. By experimenting with recent trends and techniques, designers can push the boundaries of what is possible and create truly unique websites.


Improving website design following the era can help brands stay relevant and modern. An outdated website can give a wrong impression to users and potential clients.


Advances in accessibility mean that designers can make websites more accessible to users with disabilities. This encourages visitors with disabilities to visit your website instead of your competitors.

Top web design trends 2023

It’s difficult to predict the top design trends on the web in 2023 as technology and design aesthetics constantly evolve. That being said, some trends that might be popular in 2023 include:

1. Dark mode

This trend involves using dark colours for the background and light colours for text and other design elements and has already gained popularity in recent years. It will likely continue to be popular in 2023, as it can be easier on the eyes and save battery life on devices with OLED screens.

2. Minimalism

Minimalism has been popular in recent years, so it is in 2023. Simple, clean, and uncluttered designs will likely remain popular in the coming years.

3. Bold and bright colours

Vibrant and bold colour palettes have a high chance of success in 2023, as they can help to make a website stand out and create a strong visual impact.

4. 3D design elements

3D illustration, such as 3D modelling and animation, is becoming more and more widespread in UI design in the coming years.

5. Responsive design

With an increasing number of people accessing the web from various devices, websites need to be optimized for all screen sizes. Responsive design involves creating a website that adjusts to fit any screen size and will remain a top web design trend for 2023. Responsiveness is what you expect to see from now on all web pages. Additionally, it affects SEO.

6. Microinteractions

Small, interactive elements that provide user feedback will probably become more prevalent in 2023. These micro-interactions can help improve the user experience and make a website more responsive and dynamic.

7. Scrolling effects

Parallax and other scrolling effects continue to be favoured in 2023, as they can add depth and interest to a website. Generally, animated effects can be a great way to bring life to any project.

8. Video backgrounds

The use of video backgrounds, either as a static backgrounds or as animation, will be in high demand in 2023.

9. Artificial intelligence

Integrating AI, such as chatbots and personalized recommendations, is becoming more common in web design in the coming years.

10. Virtual and augmented reality

As VR and AR technology becomes more widespread, we will see more websites incorporating these technologies in innovative ways.


These were the top web design trends for 2023. It’s worth noting that, as in any other industry, it’s unnecessary to follow every web design trend. Designers should have a good understanding of their client’s target audience, goals, and branding and use trends as a guide to enhance the overall experience and aesthetics of the website, but not a rule to follow blindly. Explore the Greatives themes and our Agency’s custom designs to get inspired and start designing your website today!

Subscribe to
our Newsletter

Newsletter Form